Monday 30 September 2013

Institutional Research

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    The Bauer media group is an institution that is centered mainly on spreading media throughout the nation. The media they spread is mostly music varying in all different types of genres and styles and spreading them throughout the airways through radio communications and through music magazines that they create and sponsor themselves.

The types of magazines the Bauer media group produces are mostly music and radio magazines that vary in different music genre. This is done by the institution to  widen the target audience of their magazines and increase the number of purchases for their magazines by creating magazines that suit different people’s needs across the nation more money can be made because the target audience for the many different magazines have been satisfied.

The magazines that the Bauer media group produce are a bit of mainstream and a bit of niche magazines with some magazines centre on particular genres of music and some that are centred on completely different topics  such as bikes, cars and even bird watching once again increasing purchases and widening the target audience accordingly.

Bauer also gives people that need jobs a chance to apply for a job in advertising and earn some money. This job offer is centred on advertising Bauer online through the creation of online adverts and webpages created specifically for the advertisement of Bauer. This gives unemployed people who are skilled on the computer a chance to have a job advertising for a large institution and get paid for it in the process.


 



                                   
                         The institution known as IPC Media is an institution that is based around creating and spreading there media across the nation. The IPC media institution create a wide variety of media mainstream magazines and are most famous for their creation and sponsorship of magazines such as golf monthly, chat and what’s on TV? These different genres of mainstream and niche magazines widen IPC’s target audience range and overall purchases for their magazine this is because with so many magazines varying in genre and meeting the target audience for various potential purchasers more people who want these type of different magazines will purchase these magazines allowing IPC to make a lot of money off the purchases.

The majority of this institutions target audience is made up of a variety of targets but mostly those who read and like to find out about what is going to happen next week in their favourite soap operas and sports magazines fans who want to find out what’s new with the athletes and players that play that particular sport or participate in that particular event.

IPC media are linked to other advertising types of media which allows them to advertise themselves and their magazines or partner brands in a wide range of media products used in order to attract people to their products and increase overall purchases in order to make a profit.

Immediate media is an institution that owns and constructs wide range of media in the United Kingdom. Immediate media own a lot of magazines varying from music to motor sports to cars this gives immediate media a large target audience to meet but they have met this with the large variety of media that they produce on a monthly basis suiting the needs of thousands across the nation.

The other types of media immediate media own are actually television channels such as the toddlers and babies channel known famously as Cbeebies and they don’t only own their own television channel that thousands watch they own their own sponsored and created television shows such as Octonaughts that feature on their channel Cbeebies. These different types of media aim to suit the various needs of various target audiences across the nation which means immediate media will gain an even bigger income from their works in the media industry.

Development Hell is a solo institution based in Islington in the United Kingdom. Development hell owns their own media products and tools and do not sponsor or invest in any other type of media created by others. So far Development Hell owns their own self-proclaimed magazine that was supposedly voted the biggest music and dance magazine in media itself. By allowing there magazine to satisfy two different genres Development Hell has increased their target audience range and thus increased the sales made from this tactic of satisfying a multitude of peoples need through genre splicing.


Development Hell has also worked with apple to create an app exclusively for the IPAD centered
around the magazine they own known as miximag this app that they created allows users to view the magazines online whenever they want to and at wherever they may be giving people the freedom to choose when they view there magazine and having choice to do so where they may be.

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